MMS Golden Rules and new format daily viewing file

Raw Data daily viewing file RV3

New format daily viewing file including time shifted viewing.
Please look into Golden Rules:
F9 - Format description raw data viewing file – time shift version

Sample files available from 2009-10-15
Download 10 days example kit preliminary version as a zip file

MMS Golden Rules

Official calculation methodology - Technical approach.
Version 2009-10-15
Including time shift viewing and new format daily viewing file RV3

MMS Golden Rules are intended for
- Heavy users of people meter output
- Software developers
- Owners of software
- Anyone who wants to understand exactly how Swedish television viewing figures are calculated and all about Swedish definitions

Table of contents

A	Method in general, standard target groups – class 1
B	Free target groups – class 2
C	Examples
D	Definitions and standards
E	Free target groups – class 3 – “interest variables”
F	Time shifted viewing
App1	NBD adjustment demo program - code and exe

Download complete MMS Golden Rules as a PDF
MMS Golden Rules NBD Appendix 1

Reported channels present in the Reference Library

From viewing day Monday the 28th of September 2009 UNITAM meters are in use. The number of reported channels is decreased and MMS will in the future only report the channels present in our reference library.Download:
Channel reference library 090928

MMS Technical Updates

MMS-TU #122 2009-10-15 Test files RV3 available
A kit of 8 days preliminary raw data viewing files, new time shift format RV3, available. Download at www.mms.se/timeshift/gyllene.asp.

MMS-TU #121 2009-09-07 New format Daily viewing file RV
Sets of test files in new format RV3, including time shift viewing statements, will be available from 2009-10-15.

MMS-TU #120 2009-09-07 New definitions regarding reported channels and total tv viewing in effect 2009-09-28
Due to upcoming viewing reportings from UNITAM households, there will be a:

decreased set of reported channels, only those present in the reference library

total television viewing defined as the sum of channels present in the reference library

New definitions are in effect from viewing day Monday 2009-09-28. The daily raw viewing file RV will therefore contain fewer channels and there will be a reduced number of channels available in reporting systems and tools. But; early next year there will be time shifted viewing attributed to today’s live viewing. A list of the channels present in the reference library can be seen and downloaded at “mms.se”.
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Download the complete list of MMS Technical Updates

MMS - Mediamätning i Skandinavien. Drottningg 108, S-113 60 Stockholm, Tel: +46 (0)8 736 10 00, Fax: +46 (0)8 736 10 20, E-post: mms@mms.se